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Jun 16

Average email campaign stats by industry

By Peter | Marketing Automation

What a fantastic resource MailChimp® provides on their website.

eMail Marketing Strategies

What's more being a June 2015 update it is hot off the presses.

A table of email marketing benchmarks that provides the average email campaign stats by industry.​

Even if you do not have an exact match for your industry type, you can still obtain an estimation of what to expect.

​Being an average it takes into account businesses big and small, as well as good, average and not so well run email campaign statistics, obtained from businesses using the MailChimp® email platform.

If you want more info as to the make-up of the data then visit the MailChimp® webpage link just above the table below. They also have tips on improving your stats so it is well worth a visit.

And should you need assistance with developing a customer getting email strategy, automating your sales lead generation or managing an on-going email campaign, then give us a call, or click on the button below.

More eMail Strategy Info

MailChimp® Email Bench Mark Table June 2015

http://mailchimp.com/resources/research/email-marketing-benchmarks​

​

Industry Open Click Soft Bounce Hard Bounce Abuse Unsub
Agriculture and Food Services 25.77% 3.49% 0.68% 0.51% 0.03% 0.28%
Architecture and Construction 25.19% 3.16% 1.66% 1.18% 0.04% 0.37%
Arts and Artists 27.93% 2.99% 0.78% 0.56% 0.03% 0.27%
Beauty and Personal Care 19.50% 2.27% 0.52% 0.50% 0.05% 0.33%
Business and Finance 21.59% 2.93% 0.81% 0.65% 0.03% 0.24%
Computers and Electronics 21.68% 2.62% 1.13% 0.79% 0.03% 0.30%
Construction 22.28% 2.09% 1.73% 1.34% 0.06% 0.44%
Consulting 19.95% 2.58% 1.06% 0.80% 0.03% 0.29%
Creative Services/Agency 23.26% 3.01% 1.22% 0.95% 0.04% 0.36%
Daily Deals/E-Coupons 13.89% 1.96% 0.14% 0.09% 0.01% 0.09%
eCommerce 16.89% 2.62% 0.43% 0.27% 0.03% 0.21%
Education and Training 22.70% 3.01% 0.64% 0.55% 0.03% 0.20%
Entertainment and Events 21.53% 2.45% 0.58% 0.47% 0.03% 0.27%
Gambling 17.66% 2.70% 0.50% 0.57% 0.04% 0.17%
Games 22.14% 3.54% 0.56% 0.60% 0.04% 0.23%
Government 26.88% 3.71% 0.59% 0.48% 0.02% 0.13%
Health and Fitness 23.36% 3.11% 0.53% 0.52% 0.04% 0.37%
Hobbies 29.42% 5.66% 0.39% 0.31% 0.03% 0.23%
Home and Garden 25.77% 4.17% 0.73% 0.51% 0.05% 0.38%
Insurance 19.82% 2.16% 0.77% 0.81% 0.04% 0.22%
Legal 22.50% 3.04% 0.80% 0.66% 0.03% 0.21%
Manufacturing 23.41% 2.67% 1.61% 1.09% 0.04% 0.37%
Marketing and Advertising 18.58% 2.19% 0.88% 0.70% 0.03% 0.28%
Media and Publishing 22.76% 4.75% 0.34% 0.22% 0.01% 0.12%
Medical, Dental, and Healthcare 23.08% 2.73% 0.83% 0.83% 0.05% 0.29%
Mobile 22.09% 2.70% 0.80% 0.74% 0.04% 0.40%
Music and Musicians 22.99% 2.89% 0.70% 0.52% 0.04% 0.30%
Non-Profit 25.66% 2.98% 0.56% 0.47% 0.03% 0.19%
Other 23.39% 3.11% 0.90% 0.69% 0.04% 0.28%
Pharmaceuticals 19.29% 2.71% 0.77% 0.68% 0.03% 0.21%
Photo and Video 27.06% 4.24% 0.81% 0.68% 0.04% 0.39%
Politics 22.83% 2.28% 0.51% 0.48% 0.04% 0.22%
Professional Services 21.25% 2.75% 1.04% 0.81% 0.03% 0.31%
Public Relations 20.52% 1.86% 0.90% 0.69% 0.02% 0.24%
Real Estate 22.08% 2.22% 0.78% 0.65% 0.05% 0.33%
Recruitment and Staffing 20.88% 2.53% 0.68% 0.69% 0.04% 0.32%
Religion 26.59% 3.28% 0.22% 0.20% 0.02% 0.12%
Restaurant 23.95% 1.58% 0.36% 0.30% 0.03% 0.30%
Restaurant and Venue 22.71% 1.47% 0.67% 0.57% 0.04% 0.39%
Retail 22.13% 2.85% 0.45% 0.37% 0.03% 0.28%
Social Networks and Online Communities 22.24% 3.75% 0.43% 0.36% 0.03% 0.23%
Software and Web App 22.47% 2.69% 1.12% 0.89% 0.03% 0.39%
Sports 26.15% 3.60% 0.59% 0.51% 0.03% 0.27%
Telecommunications 20.54% 2.27% 1.20% 0.96% 0.03% 0.26%
Travel and Transportation 20.66% 2.46% 0.76% 0.53% 0.03% 0.24%
Vitamin Supplements 17.12% 2.11% 0.40% 0.33% 0.05% 0.25%

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