Category Archives for "Marketing Automation"

Jun 16

Average email campaign stats by industry

By Peter | Marketing Automation

What a fantastic resource MailChimp® provides on their website.

eMail Marketing Strategies

What's more being a June 2015 update it is hot off the presses.

A table of email marketing benchmarks that provides the average email campaign stats by industry.​

Even if you do not have an exact match for your industry type, you can still obtain an estimation of what to expect.

Being an average it takes into account businesses big and small, as well as good, average and not so well run email campaign statistics, obtained from businesses using the MailChimp® email platform.

If you want more info as to the make-up of the data then visit the MailChimp® webpage link just above the table below. They also have tips on improving your stats so it is well worth a visit.

And should you need assistance with developing a customer getting email strategy, automating your sales lead generation or managing an on-going email campaign, then give us a call, or click on the button below.

MailChimp® Email Bench Mark Table June 2015

http://mailchimp.com/resources/research/email-marketing-benchmarks

Industry Open Click Soft Bounce Hard Bounce Abuse Unsub
Agriculture and Food Services 25.77% 3.49% 0.68% 0.51% 0.03% 0.28%
Architecture and Construction 25.19% 3.16% 1.66% 1.18% 0.04% 0.37%
Arts and Artists 27.93% 2.99% 0.78% 0.56% 0.03% 0.27%
Beauty and Personal Care 19.50% 2.27% 0.52% 0.50% 0.05% 0.33%
Business and Finance 21.59% 2.93% 0.81% 0.65% 0.03% 0.24%
Computers and Electronics 21.68% 2.62% 1.13% 0.79% 0.03% 0.30%
Construction 22.28% 2.09% 1.73% 1.34% 0.06% 0.44%
Consulting 19.95% 2.58% 1.06% 0.80% 0.03% 0.29%
Creative Services/Agency 23.26% 3.01% 1.22% 0.95% 0.04% 0.36%
Daily Deals/E-Coupons 13.89% 1.96% 0.14% 0.09% 0.01% 0.09%
eCommerce 16.89% 2.62% 0.43% 0.27% 0.03% 0.21%
Education and Training 22.70% 3.01% 0.64% 0.55% 0.03% 0.20%
Entertainment and Events 21.53% 2.45% 0.58% 0.47% 0.03% 0.27%
Gambling 17.66% 2.70% 0.50% 0.57% 0.04% 0.17%
Games 22.14% 3.54% 0.56% 0.60% 0.04% 0.23%
Government 26.88% 3.71% 0.59% 0.48% 0.02% 0.13%
Health and Fitness 23.36% 3.11% 0.53% 0.52% 0.04% 0.37%
Hobbies 29.42% 5.66% 0.39% 0.31% 0.03% 0.23%
Home and Garden 25.77% 4.17% 0.73% 0.51% 0.05% 0.38%
Insurance 19.82% 2.16% 0.77% 0.81% 0.04% 0.22%
Legal 22.50% 3.04% 0.80% 0.66% 0.03% 0.21%
Manufacturing 23.41% 2.67% 1.61% 1.09% 0.04% 0.37%
Marketing and Advertising 18.58% 2.19% 0.88% 0.70% 0.03% 0.28%
Media and Publishing 22.76% 4.75% 0.34% 0.22% 0.01% 0.12%
Medical, Dental, and Healthcare 23.08% 2.73% 0.83% 0.83% 0.05% 0.29%
Mobile 22.09% 2.70% 0.80% 0.74% 0.04% 0.40%
Music and Musicians 22.99% 2.89% 0.70% 0.52% 0.04% 0.30%
Non-Profit 25.66% 2.98% 0.56% 0.47% 0.03% 0.19%
Other 23.39% 3.11% 0.90% 0.69% 0.04% 0.28%
Pharmaceuticals 19.29% 2.71% 0.77% 0.68% 0.03% 0.21%
Photo and Video 27.06% 4.24% 0.81% 0.68% 0.04% 0.39%
Politics 22.83% 2.28% 0.51% 0.48% 0.04% 0.22%
Professional Services 21.25% 2.75% 1.04% 0.81% 0.03% 0.31%
Public Relations 20.52% 1.86% 0.90% 0.69% 0.02% 0.24%
Real Estate 22.08% 2.22% 0.78% 0.65% 0.05% 0.33%
Recruitment and Staffing 20.88% 2.53% 0.68% 0.69% 0.04% 0.32%
Religion 26.59% 3.28% 0.22% 0.20% 0.02% 0.12%
Restaurant 23.95% 1.58% 0.36% 0.30% 0.03% 0.30%
Restaurant and Venue 22.71% 1.47% 0.67% 0.57% 0.04% 0.39%
Retail 22.13% 2.85% 0.45% 0.37% 0.03% 0.28%
Social Networks and Online Communities 22.24% 3.75% 0.43% 0.36% 0.03% 0.23%
Software and Web App 22.47% 2.69% 1.12% 0.89% 0.03% 0.39%
Sports 26.15% 3.60% 0.59% 0.51% 0.03% 0.27%
Telecommunications 20.54% 2.27% 1.20% 0.96% 0.03% 0.26%
Travel and Transportation 20.66% 2.46% 0.76% 0.53% 0.03% 0.24%
Vitamin Supplements 17.12% 2.11% 0.40% 0.33% 0.05% 0.25%

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