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The following training guides along with Facebook are considered the basic web marketing properties every business should have. Linked in is more appropriate for business to business marketing while facebook is more gearded towards business to consumer marketing.
There are many other social media and content properties that can be used in promoting a busines, product or service with Twitter, Pintrest, & Amazon just a few of many.
A good rule of thumb is to start with one or two properties and make sure they are fully utalized and optimised. Use them in a way that they will drive business whether directly, or as is many times the case indirectly. Keep your personal social media pages and your business pages seperate.
Furthermore constant posting of low quality material on you busines sites will only cause you harm. Quality content that is on-topic is the key to engaging people along with campaigns designed to engage, such as quizes, competitons, surveys, etc. You need to come up with a strategy that nurtures your social media participants. If you just treat social media as a static bill board for your products, then people will leave because that is just plain boring. You need to find a balance between educating, training, entertaining and promotion.
Business Marketing Training Guides
As a starting point my personaly belief is that a business needs to start with Google Plus and then choose either Face book if you run a Busness to Consumer model, or Linked in if you sell to other businesses. That however does not means that Facebook would not also be an appropriate channel to derive business leads and customers, as many business owners and managers also have Facebook accounts.
Furthernore the business targeting that Facebook has recently made possible is awesome and that is why Facebook has a page dedicated t itself.
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