Monthly Archives: November 2016

Nov 27

Does Birthday Restaurant Marketing Work

By Peter | Birthday Marketing Info , Restaurant Marketing

Why Does Birthday Restaurant Marketing Work ?

Our Birthday Restaurant Marketing system provides two key marketing functions:

Restaurant Promotion Birthday Table

Restaurant Birthday Splurge

1. Exposure & Awareness

plus

2.  Receive Bookings.

 Restaurant owners already understand the advantages of receiving Birthday Bookings, so let’s cover getting Exposure & Awareness.

We live in a world of constant promotional bombardment.

The expensive part of business promotion is achieving the promotional cut-through to be noticed and remembered above all the advertising noise.

This is why letter-box drops, newspaper and even web promotions fail for most restaurant owners, because they failed to capture their attention sufficiently to take action.

Yes they may have see the promotion. It may have even captured an interest for a fleeting moment, but it failed to register with them sufficiently to take action and was forgotten straight after they finished reading.

Unless you are prepared to spend thousands on attention getting graphics, copy-writing, along with a continual promotions strategy designed to penetrate our resistance to all the advertising noise, then your promotions are unlikely to achieve any real measure of success.

However, I guarantee your restaurant will consistently get more cut-through exposure, with more potential local customers noticing your restaurant brand, than any leaflet, newsprint or web promotion could achieve for the same outlay in effort, money and time.

Want more info ? : Get More Info

Showing people a birthday offer, and placing this directly in front of their nose during the lead up to their ACTUAL (real) birthday, gets a HIGH notice rate.

Even without the restaurant bookings we generate, running this type of cut-through promotion will achieve excellent awareness and ROI.

1,000’s of locals about to have a birthday will be seeing your birthday offer and restaurant name in their Facebook page

Being noticed improves memory recall so your restaurant now stands a better chance of being remembered the next time the ‘where shall be go’ question arises.

And we both know that if enough people notice and remember your restaurant name, then you get bookings.

Investment into Birthday Marketing delivers exceptional value by producing this type of ‘get noticed’ exposure.

The promotions produce a strong compelling curiosity to take a look. For example “here is your birthday present” is a pretty hard line to resist.

Curiosity coupled with an emotional event (birthdays are emotional) produces a high memory recall rate.

People who have seen these promotions or have been part of a birthday table, have asked restaurants in person and via Facebook, how they can get a Restaurant Birthday offer when it is time for their birthday.

Even if not intending to spend their birthday at your restaurant this time around, it still gets remembered and provides the catalyst to get non-birthday bookings in the future.

Birthday Restaurant Marketing will consistently outperform most ‘new customer’ Restaurant Promotions month after month and you need to get on-board.

This is an extremely simple yet effective restaurant promotion strategy, that is inexpensive in both outlays and effort.

It can run continually month after month without losing its effectiveness and once tuned brings in new customers like clockwork.

Want more info then call: 1300 626 612 or click: Get More Info

If you have any questions then please email them to me at: info@leadloyalty.biz

Regards

Signature Peter from Birthday Marketing

 

Peter Wiedemann
Principle Marketer & Proprietor

Nov 26

Turn Birthdays into Restaurant Profits

By Peter | Birthday Marketing Info , Restaurant Marketing

How to turn Birthdays into Restaurant profits without any more effort on your part

As a restaurant owner or manager you already know that one of the most celebrated events in restaurants are birthdays.

Birthday family group restaurant celebration

Extended Family Booking

While there are no specific figures for Australia, estimates are that 50% of adults will eat out to celebrate their birthday. In the USA it is around 50% and UK has a similar percentage.

And these people do not celebrate alone. In fact, the National Restaurant Association studied this phenomenon and discovered that the average birthday celebration dinner has a party of 4 (3.6 People).

Are You Getting Your Fair Share of the Birthday Business?

What if I told you my specialized marketing platform has the ability to provide numerous birthday reservations to your restaurant, every month like clockwork, and that most of those people will be new customers.

At an average table size of 4 people, this can be a lot of new customers coming into your restaurant every month.

What do you believe is your average 4 covers birthday table billing in Australia? Would a range around $160 sound fair (probably too low right?) because for many Australian restaurants it could be up around the $550 range.

In fact according to the Dimmi Australian Dinning index 2014, the across the board average normal (not birthday) restaurant spend was $57 per person and the average premium restaurant spend was $97 per person. So a birthday spend averaging around $70 per person, or $210 for a three (3) cover paying birthday table, could be considered conservatively normal.

Based on just $210 revenue per table, that could be an extra $3,000 or even more revenue per month. In one year you could see $37,000 (or much more) added to your revenue line, just from birthday bookings and this probably increases further from future repeat business gained from the Birthday booking guests.

Plus, what about all the non-birthday customers bookings you may receive, willing to give you a try and generated from the 1,000’s of local people who saw your restaurant name and brand within the Facebook promotions we conducted on your behalf, promoting your birthday offers.

I am sure you can work out that at the higher $350 – $550 premium range spend per table, the increased monthly revenue would be a much higher multiple

Would your business benefit with an extra $37,000, or more, with no extra promo work on your behalf ?

It’s incredibly simple to obtain this extra revenue. All you have to do is accept the birthday break-fast, or lunch, or dinner reservations I send  you and treat them like birthday royalty while at your restaurant.

I’d like to start sending you birthday reservations like clockwork, every month, but I can only work with one or two restaurant types in any suburb or local area in order to maximise their results.

I urge you to evaluate what I am offering and you do not want to miss out on this business building opportunity by letting your competition claim your suburb from under you.

Want to know more then call: 1300 626 612 or click this link: Get More Info

Think you cannot afford this, then think again.

With only a low monthly fee (plus small set-up), I guarantee you it will be consistently be far more successful than any printed flyer or other advertising for the same price, plus it has a very high probability of being cash flow positive within the same 30 day period.

This is an extremely simple yet effective restaurant marketing strategy, that is inexpensive in both outlays and effort.

It can run continually month after month without losing its effectiveness and once tuned brings in new customers like clockwork.

Want more info call: 1300 626 612 or click this link: Get More Info

If you have any questions then please email them to me: info@leadloyalty.biz

Regards

Signature Peter from Birthday Marketing

 

Peter Wiedemann

Principle Marketer & Proprietor

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